article thumbnail

4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. Assess every customer touchpoint to optimize buyer and customer experience and action. In all cases, we are looking to infuse “humanness” into every communications touchpoint.

article thumbnail

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

Ad: In your dynamic marketplace of ever-changing customers, you can’t rely on cold calls and random acts of marketing to fill your pipeline. You can’t be account-based when your systems aren’t, and so, you need something that brings all your data together from all your systems and touchpoints.