Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Datafusion Solutions

AUGUST 21, 2020

It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company. Cold call surveying is the oldest trick in the data collection book.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59