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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. 74% of the companies stated that converting leads into customers was their top priority .

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9 Quick Tips for B2B Lead Generation to Implement Today

Adobe Experience Cloud Blog

Use Exit-Intent Pop-ups. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm. Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. Use fewer words and more pictures , and break it up with targeted text.