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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Do you still use only one account in the CRM or is it reflected as two?

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300 Women Making An Impact In B2B SaaS

SalesIntel

Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. At SalesIntel, we believe their impact deserves recognition year-round. That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024 —crowdsourced from over 100 B2B leaders in our space.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.