The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Do you have to put out a press release after you revamp your whole website?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

MAY 26, 2023

The marketing technology industry has been a rare exception with few constraints on either factor. This trade-off of technology over people will not help marketing leaders accelerate out of the challenges a recession will bring.” For one thing, underutilization is common in all departments, not just marketing.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Metadata

FEBRUARY 16, 2021

I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. It’s a service model to everybody else.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52