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Act-On Buys Marketbright Assets

Customer Experience Matrix

In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. According to Act-On CMO David Applebaum, most buyers have 35 to 50 employees, which puts them firmly in the small business category. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.

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Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Facebook Marketing Tips and Tactics. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. SEO Tactics. Depending on the day, it’s either the #1 or #2 most-visited site on the web. How do you do it?