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Marketing + Technology + Management – Hype = MarTech

chiefmartech

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. But that’s just the beginning.