The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation - Marketing Interactions , August 16, 2010 I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Vidyard

JULY 9, 2020

They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error. Andy Crestondina Orbit Media CMO.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error. “Why does someone become a lead?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65