List Buying: 3 reasons why this tactic can be deadly for marketers
markempa
AUGUST 12, 2012
Flood a certain ZIP or SIC code with a cleverly designed message. Mike Volpe, CMO, Hubspot; Ellie Mirman, Head of SMB Marketing, HubSpot; and Chip House, Senior Director of Relationship Marketing, ExactTarget, agreed that no amount of data will help in a list purchase. People don’t like getting cold calls,” says Volpe.
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