Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. Gone were the days of cold calls and face-to-face meetings. That’s not to say that intent data is a magic pill.
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