Clickthrough, Positioning and WOM

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Clickthrough

Positioning

WOM

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. MRR: Monthly Recurring Revenue.

Paid Content

Paid Content Work Management Sales Management CMS Development

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 16) Closed-Loop Marketing.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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