Clickthrough CPL Positioning WOM 
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. CTR: Clickthrough Rate. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.).
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