Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Madison Logic

FEBRUARY 28, 2024

Crafting these experiences involves more intelligent targeting and a better understanding of their individual needs to deliver more relevant content and messaging across the channels they use the most. Intent data is key to identifying in-market accounts based on their online research and content consumption behavior.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52