How to Cultivate a Data-Driven Marketing Team
Hubspot
SEPTEMBER 13, 2012
According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. What are your company's typical email clickthrough rates?
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