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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. .

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The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. If this is the case, you should be sending emails that offer lead generation content -- in other words, content that requires the viewer to fill out a lead capture form in order to access it.

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Create Killer WordPress Landing Pages with these 5 Platforms

LeadSquared

They are remarkably powerful in converting traffic into leads by prompting website visitors to focus on one thing and one things alone…the action that YOU want them to take; a download, blog subscription, buying a product, filling up a lead capture form and a lot more. Clickthrough Templates. OptimizePress.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? Focus on creating offers that are valuable in some way for your target audience, and then package that value and put it behind a lead capture form. and "Click Here for a Free Demo!"