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B2B Advertising: Are you sure you’re reaching your buying committee?

DemandBase

In a consumer campaign, a “good enough” audience can still create awareness or drive ecommerce sales. Fail to get the “optimal” audience in B2C and you’ll end up with a slightly less efficient clickthrough rate or cost-per-acquisition. The Demandbase Targeting Solution a different approach. A more effective alternative.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. do you need eCommerce vs. portfolio). Top Email Marketing Tools for Startups.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. do you need eCommerce vs. portfolio).