B2B Advertising: Are you sure you’re reaching your buying committee?
DemandBase
NOVEMBER 2, 2018
In a consumer campaign, a “good enough” audience can still create awareness or drive ecommerce sales. Fail to get the “optimal” audience in B2C and you’ll end up with a slightly less efficient clickthrough rate or cost-per-acquisition. The Demandbase Targeting Solution a different approach. A more effective alternative.
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