Remove Clickthrough Remove Customer Satisfaction Remove Guerilla Marketing Remove Loyalty
article thumbnail

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Learn More About Customer Experience.