Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. A good CPL is different for every company and should be based on your unit economics. They also have some of the lowest CPLs.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. A good CPL is different for every company and should be based on your unit economics. They also have some of the lowest CPLs.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CPL: Cost-per-Lead. CTR: Clickthrough Rate. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28