Remove Click Rate Remove Eye-Tracking Remove Intent-based Leads Remove Open Rate
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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. To create a professional email layout, consider using a clear hierarchy that guides the reader’s eye from the most important information at the top of the email down to the call-to-action at the bottom.

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B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation. This benchmark is critical.