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How to Get Started with Performance Marketing

Outbrain

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. Designing click-worthy banner ads. Protecting click fraud.