Click Fraud, Multi-Touch Attribution and Price

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Adometry Combines Attribution with Optimization

Customer Experience Matrix

APRIL 11, 2013

So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). They have also moved from attributing past results to using predictive models to optimize current and future campaigns. Impressive.

Multi-Touch Attribution

Multi-Touch Attribution Optimization Multi-Channel Allocation

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Adometry Combines Attribution with Optimization

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