Click Fraud CPA CPM Spending 
Martech
JUNE 29, 2022
It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Even so, performance marketing remains vulnerable to fraud from bots and other malicious actors. Bots can simulate real user downloads and app installs, click on links and fake in-app events.
Outbrain
JUNE 21, 2021
While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable. You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM.
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