Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. It's good to know our value of a lead at all stages in the funnel. I could elaborate in this example as to the human aspect of the pipeline, but this really starts to tie in another aspect of poker and math into the equation, game theory.
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