article thumbnail

How to Define & Measure Social Media KPIs Part V

Valasys

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. 6) The Number of Daily Active Users: These metrics help to track the most trustworthy fans who visit the channel every day.

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). You could say the same about Advertising which has evolved into an array of different distribution channels (i.e.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.