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AI-powered martech news and releases: June 6

Martech

It can now score attention performance for every ad from any ad account linked to Vidmob. Also, Vidmob’s creative analytics provides AI-generated recommendations on how to improve ads. The social media management platform can also classify and prioritize inbound messages and craft suggested responses.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I've also added a few notes based on the closer look I took at each system in order to classify it. Does the vendor provide marketing mix models? Although mix models and algorithmic attribution use different techniques and data, several vendors do both and have connected them in some fashion.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. Product overview.