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How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

The beauty of personalization is that it shows your leads that you know who they are. You need a small business CRM that allows you to track your prospects’ behavior so you can determine various factors, like: Where they are in the buyer’s journey. The process of converting a site visitor to a lead is an important one.

Tagging 102
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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.