Class, Cost per Lead, PointClear and ROMI

What Should the Sales Close Rate Be?

ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Why don’t they follow-up?

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Top of Funnel Work Management

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

Completed Companies per Week. Lead Rate. Number of Leads per Week. Cost per Lead (based on $61.50/hour Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)). Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking ROMI

B2B Marketing Zone

What Should the Sales Close Rate Be?

What Percent of Leads Should Sales Close?

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