ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. So, what happens?

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

DECEMBER 9, 2010

Standard lead generation’s focus on quantity—rather than quality—results in the following: The pipeline is flooded with a high volume of low-value leads. Qualifying criteria are rarely met due to lack of marketing resources. Money is wasted on sales lead generation programs that don’t work.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 per so-called lead. The qualified lead rate was.8%. No way sales executives were going to go through 100 unfiltered, unqualified suspects to find less than one qualified lead. were the leads qualified and did they close).

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192