Class, Conference, Lead Nurturing and Marketing Attribution

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

APRIL 5, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Tools — Martech Stack.

Multi-Channel

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution

The Power of Social Engagement

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?

Lead Ranking

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution

B2B Marketing Zone

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

The Power of Social Engagement

Webinars

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