Single Grain

SEPTEMBER 22, 2023

The different stages help businesses create targeted strategies and content for each phase, from initial awareness to building and maintaining customer loyalty. Stage 5: LOYALTY – Post-Purchase Behavior One more thing: The customer journey isn’t over just because a purchase has been made. What happens after the sale is also important.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28