60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. Learn more here.
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