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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPC: Cost-per-Click (See PPC). Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. CPL: Cost-per-Lead. PPC: Pay-per-Click.