Churn Rate Cost per Lead Multi-Touch Attribution Touchpoints 
ClickZ
FEBRUARY 5, 2021
Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently. Quantify conversion value — Calculate the true cost of every lead and client.
Televerde
NOVEMBER 26, 2019
Marketing success of yore has been measured by single-touch attribution (giving one touchpoint 100% of the credit for sourcing a deal) or wasn’t measured (quantatively) at all – probably what attributed to its reputation as a fluffy rather than formidable business unit. Attribution. Don’t ignore this step!
Expert insights. Personalized for you.
122 
Let's personalize your content