Churn Rate Cost per Lead Eye-Tracking Opt-out 
Single Grain
FEBRUARY 5, 2020
But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Create action-oriented KPIs that lead to sales. Some might fetch good results, while others might convert badly.
Hubspot
MARCH 10, 2016
What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 14) Churn Rate.
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