Churn Rate Cost per Acquisition Cost Per Click Profiling 
Envy
FEBRUARY 13, 2021
Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.
Single Grain
FEBRUARY 5, 2020
The below KPIs are used to measure account-based marketing campaign objectives: Marketing Qualified Accounts: These are the accounts that are qualified under certain specific criteria, depending on your ideal customer profile. Account Engagement Rate: This is the rate at which engagement happens on your customer accounts.
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