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Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 36) Form.

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Not Tracking Social Media ROI is Your Fault

The Ultimate Dictionary of Marketing Terms You Should Know

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