Case Study Database Marketing Differentiation Thought Leadership 
Hinge Marketing
MARCH 1, 2016
The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Until they spend more time in the field (like trying their hand at selling for a year or two), B2B marketers will not know how or when to use what tools and how to truly align with sales. Too many with too little differentiation.
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