Case Study, Database Marketing and Differentiation

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Case Study

Database Marketing

Differentiation

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management

Marketing Management Service Budget Programs Thought Leadership

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation. Over the next few years, I believe we are going to see a consolidation of companies and some stabilization in the market offerings.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Evolution of Marketing for Professional Services: New Learning Frontiers

B2B Lead Management Market Heats Up

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