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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Invest in training. Prioritize Data Hygiene.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Invest in training.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

This particular case is indicative of how many respond when things don’t work out as intended.    I’m not just talking about getting someone trained on the functionality of the solution.    A recent Landing Page Study conducted by Silverpop found that up to 50% of readers will leave a page within 8 seconds. 

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.