Scaling every stage of your ABM Program with Insight
Business Brainz
JULY 11, 2021
According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. It is reported that 63% of purchases now have more than four people involved compared to 2017 where 47% were involved. Because of this, the need to align sales and marketing is even more.
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