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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

According to Experian, 50% of the companies feel they can increase the interactions with their potential buyers using email marketing. The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI).

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90 CRO Tips from 42 Shopify Experts

Convert

The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques. They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them.