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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's super important when you're running PPC campaigns. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Did we miss any? Marketing terms.