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The Ultimate B2B Marketing Glossary

Envy

FEBRUARY 13, 2021

It's super important when you're running PPC campaigns. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. It's an alternative metric to CPA.

Marketing Analytics Tools 119
Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119
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Complete Guide to B2B Marketing

Directive Agency

MAY 9, 2017

SWOT Analysis. In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down. It’s critical that you quarterly or bi-annually review your PPC campaigns for new opportunities. Check all keywords CPC.

Paid Search Agency 85
Paid Search Agency Work Management Enterprise Management B2B Marketing 85
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