Stop the Insanity. Fire Your PR Firm in 2014.
Marketing Craftmanship
DECEMBER 30, 2013
It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. It’s All About Merchandising. It also means that you must provide your agency with the time and guidance necessary for them to deliver something more than a pile of useless press clippings.
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