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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . The goal should be to increase the velocity of new opportunities in the pipeline month-over-month. . Opportunities by Lead Source.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Boost press releases that generate buzz and social sharing around your new product announcement.