Buzz, Direct Marketing, Media Plans and WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. At the same time, word of mouth marketing IS important, and effective. This strategy builds WOM like you wouldn't believe.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM.

Social Media

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B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

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