Remove Buzz Remove CRM Remove Sales Cycle Remove Sales Qualified Opportunity
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Let’s use an example of a B2B SaaS solution: CRM Software.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . The goal should be to increase the velocity of new opportunities in the pipeline month-over-month. . Opportunities by Lead Source.