Buzz, CPL, Marketing Analytics Tools and Touchpoints

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing.

Marketing Attribution

Marketing Attribution Paid Content Marketing Analytics Tools Analytics

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Marketing analytics: What it is and why marketers should care

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