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New developments in B2B marketing list acquisition

Biznology

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S., A new direction in B2B lists.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hope that Eloqua's work, among a handful of others, help change the marketing dialogue around the accessibility and value of using marketing automation to bridge the divide between sales and marketing. Three key ones that we look at: profile match, engagement level, and buying cycle position.