Buying Cycle Demand Generation Agencies iProspect Research 
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.
SnapApp
MARCH 2, 2018
Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . ( Source ). . .
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